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"In the Nordic countries we live and breathe for minimalism. We embrace ourselves with only essential things and we believe that we get more out of less.

At Nilens Jord we are driven by the same philosophy. We are drawn by the notion of purity in all its simplicity, and that beauty should emphasize your natural look - not hide it."

  • Makeup
    New In

    Stick Eyeshadow - Iconic

    6204
     17,44 Add to basket
  • Makeup
    New In

    Stick Eyeshadow - Illusion

    6203
     17,44 Add to basket
  • Makeup
    New In

    Stick Eyeshadow - Imagine

    6201
     17,44 Add to basket
  • Makeup
    New In

    Stick Eyeshadow - Infinity

    6202
     17,44 Add to basket
  • Makeup
    New In

    Stick Eyeshadow - Inspire

    6205
     17,44 Add to basket
  • Makeup
    New In

    Stick Eyeshadow - Intense

    6206
     17,44 Add to basket
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NEWS

Creamy
eyeshadows

"Inspired by Nordic minimalism, we use only the most essential ingredients to create our Pure Nordic Rituals. This gives you the freedom to unfold your natural beauty."

  • Face
    New In

    Beauty Sponge

    890
     10,60 Add to basket
  • Eyeshadow brushes

    PURE COLLECTION - Blending brush

    885
     8,05 Add to basket
  • Bestsellers

    PURE COLLECTION - Blush Brush

    188
     18,78 Add to basket
  • Bronzer brushes
    New In

    PURE COLLECTION - Bronzing Brush

    191
     23,48 Add to basket
  • Face
    New In

    PURE COLLECTION - Concealer Brush

    190
     18,78 Add to basket
  • Face

    PURE COLLECTION - Flat Cut Brush

    184
     23,48 Add to basket
  • Face

    Pure Collection - Kabuki Brush

    180
     25,49 Add to basket
  • Face

    PURE COLLECTION - Powder Brush

    182
     23,48 Add to basket
  • Eyeshadow brushes

    PURE COLLECTION - Small Eyeshadow Brush

    880
     8,05 Add to basket
  • Eyeshadow brushes

    PURE COLLECTION - Sponge Applicator

    883
     8,05 Add to basket
GO TO SHOP

What's new in the series

PUREE
COLLECTION

Explore Our Series

Makeup

Brushes

Skincare

Sun

Hair Care

Baked Minerals

UNCOMPROMISING QUALITY

Ingredients we care for

Our mission is to develop allergicertified products of the highest quality that cares for your skin. We only use the most skin-friendly ingredients so you can feel safe.

Our opinion is that ingredients must have a clear purpose, which is why all products by Nilens Jord contains no parabens, essential oils and perfume. With this very approach, we have strengthened and enriched women in the Nordic countries since 1982.

Our range includes a wide range of products within:

  • Makeup
  • Makeup brushes
  • Skincare
  • Hair Care
  • Sunscreen
Read more about our manifesto

Sustainability

Nilens Jord takes responsibility for reducing the impact on the environment and protecting the planet's resources - our work on sustainability is constantly evolving.

Read more about our work on sustainability here
PURE NORDIC RITUALS

Our Philosophy

We create beauty rituals for everyone. From morning to evening and from makeup to skincare. We only use ingredients with a clear purpose – without parabens, without essential oils and without perfume. We develop products that meet our own high standards so that you and your skin can feel free.

Nilens Jord - Pure Nordic Rituals.

Explore our philosophy
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