About
Nilens Jord

The makeup brand Nilens Jord was founded in 1982 by the Danish-born Lars Jacobsson. The ambition was to create clean beauty products, that could be used by all women with all skin types. Together with his wife Berit, they developed the products of Nilens Jord that are now recognized as Denmark's most trusted, full-range beauty brand - now owned and managed by Matas.

DISCOVER OUR UNIVERSE
FOR THE SCANDINAVIAN WOMAN

Makeup with conscience

Women and makeup are inextricably linked. The consideration and time women like to spend on makeup has always fascinated me, and during a journey to the Sun of the South where sun powder originated, an idea suddenly occured to me - the idea to develop and refine this concept to Scandinavian women.

Success and demand quickly follow, and the following year I travel to the warm climes again to study the phenomenon more closely. The dream and ambition to introduce this powder to Scandinavian women truly starts to take shape.

On the way home from this trip, fate will be that I fall into conversation with a few young people. They are punctured and I offer my help. One of them is Emili, an accomplished ceramic artist. One service is worth the other, a friendship emerges and Emili becomes the man behind our famous little clay pot for the loose sunshine powder
from Nilens Jord .

Nilens Jord – Since 1982

Nilens Jord's makeup series was established in 1982. The soul is Danish and the name is inspired by the ancient Egyptians. I have always been very impressed by their unique ability to develop makeup and jars for makeup storage.

It is during these years that I meet my wife Berit, and together we develop the quality as well as the right Scandinavian tones and shades.

We are constantly developing new products, making Nilens Jord so much more than just sunshine powder. The small, iconic clay jar is beautifully surrounded by a complete range of makeup products and on top of that Nilens Jord has just launched a range of skin care products. We look forward to develop even more wonderful products within this universe.

No Perfume
No Essential Oils
No Parabens

In a short amount of time our hard work is rewarded and we manage to establish Nilens Jord as an attractive and popular brand.

As the first in Denmark, we decided in the 90s to remove the perfume from the products. The reason is that quality is the key word for Nilens Jord . Perfume does not add quality to cosmetics, but is an unnecessary ingredient.

Removing perfume from our products was ground-breaking at the time, and also a bit of a gamble for Nilens Jord. We held our breath and crossed our fingers, but it was not long before we could breathe a sigh of relief, since Danish women with a sense of quality quickly understood our message and the idea behind it.

For that same reason, we also decided to remove essential oils from all our products.

Thus, it was not a hard decision to also remove parabens from our products, and yet again Nilens Jord was the first makeup brand in Denmark to launch a range of powder free from both perfume and parabens.

We are constantly developing new products, making Nilens Jord so much more than just sunshine powder. The small, iconic clay jar is beautifully surrounded by a complete range of makeup products and on top of that Nilens Jord has just launched a range of skin care products. We look forward to develop even more wonderful products within this universe.

PURE NORDIC RITUALS

Our Philosophy

We create beauty rituals for everyone with all kinds of skin. From morning to evening and from makeup to skincare.
We only use ingredients with a clear purpose – without parabens, without essential oils and without perfume.
We develop products that meet our own high standards, so that you and your skin can feel free.

Nilens Jord - Pure Nordic Rituals

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