The makeup brand Nilens Jord was founded in 1982 by Lars Jacobsson. The brand is Danish and the name is inspired by the ancient Egyptians, since Lars has always been impressed by their unique ability to develop make-up and jars for makeup storage.

During the founding years, Lars met his wife Berit and together, they developed the products of Nilens Jord, without compromising on quality and with an eye for Scandinavian needs for tones and nuances. Hard work pays off and the couple has succeeded in making Nilens Jord an attractive and popular brand.